Adobe Launches Online Marketing Tools

June 20, 2011
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Adobe will launch a suite of multichannel marketing tools today that sit on the Adobe Digital Enterprise Platform. The move is the first step toward tying back-end business technology and content management to social signals. It allows marketers to tap data across an entire company to launch and monitor campaigns. Multichannel marketers can deploy the suite as a stand-alone system or integrate each of the five modules with their company's back-end enterprise resource planning, merchandise, customer relationship management database, … [Read more...]

Taking Hotels to the Next Level With Location Based Social Media

June 15, 2011
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NB: This is a guest article by Loren Gray of the Hospitality Sales and Marketing Association International (HSMAI) digital marketing board and director of ecommerce at Ocean Properties. As social media and smartphones continue to dominate the landscape and people become more addicted to “checking in” and updating their status, the hospitality industry must continue to leverage these tools. Audiences are spending greater portions of time on these platforms throughout the day, making it imperative that we look for ways to develop … [Read more...]

Can Your Customers Tell You Apart From Your Competitors?

June 14, 2011
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Watching the Tony Awards highlighted just how varied the musicals were to each other. They had some base similarities such as singing and dancing. However other key elements are quite different including the price of the tickets. The best musical award went to Book of Mormon which is quite different to Anything Goes which won best musical revival. You also had musicals nominated such as Sister Act and Priscilla Queen of the Desert which originally were movies. Taking this into the business world the question is how different are … [Read more...]

Connecting the Connections: Social Networking for Small Businesses

June 3, 2011
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So you run a small business and are trying to figure the value of social networking. Everyone keeps talking about it, and it’s great to keep in contact with friends the kids, but does it make sense for my business? Well the answer is yes and no. Unlike other marketing and sales activities you easily track results; increase your reach, and most importantly reduce your cost of sales. Social networking can be market visibility that keeps giving back. Imagine you run an ad once in the local paper and parish magazine for your service or … [Read more...]

Social media to become crucial component to small business marketing

June 2, 2011
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Seeing the success of big-name brands on social media platforms such as Facebook and Twitter, small businesses are increasing expenditures on the channel. According to a recent report from Access Markets International, an intelligence agency from New York, small business marketing budgets are on the rise and for many, social media will be the highlight of their campaigns. Whereas general marketing expenditures will rise only 4 percent, social media spend is expected to grow by 35 percent among small businesses. "In 2010, we saw a … [Read more...]

15th annual WebAwards, the Premier Internet Award Competition, Deadline for Entry Extended

June 2, 2011
WEB MARKETING ASSOCIATION WEBAWARD CALL FOR ENTRIES

WEST SIMSBURY, Conn., June 1, 2011 /PRNewswire/ -- The Web Marketing Association has announced that the deadline for entering its 15th annual WebAward Competition has been extended until June 17, 2011 to allow final entries to be submitted and existing entries to be edited if needed. (Logo:  http://photos.prnewswire.com/prnh/20110322/NY68948LOGO) The WebAwards are the premier internet award competition that judges website development against an ever increasing Internet standard of excellence and against peer sites within an … [Read more...]

7 Ways To Build A Business Around WordPress

June 2, 2011
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It’s no secret that WordPress is the fastest growing content management system (CMS) platform on the web. As of this writing, WordPress has a 54% market share of all websites that use a CMS. As users continue to flock to WordPress, we in turn see massive demand for WordPress’ products and services. If you’re a WordPress expert, your products and/or services are part of a rapidly growing market. In fact, over the past few years, we’ve seen the launch and success of businesses that are built entirely around WordPress. In this … [Read more...]

Search Engines Love Blogs; 3 Benefits

May 31, 2011
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Search engines love blogs. They provide original, updated content that contribute to highly ranked sites. But how do merchants optimize blogs for search engines and how do they incorporate the blogs into their ecommerce sites? I'll discuss optimizing blogs for search engine performance in this article. Optimizing a Blog for Search Engines A blog presents a unique search-engine-optimization opportunity for ecommerce merchants in that it's already — out of the box — search engine friendly. Merchants can leverage that fact and further … [Read more...]

WordPress 3.2: What To Expect

May 31, 2011
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For those keeping tabs, WordPress 3.1 made a debut earlier this year in February bringing several new features including internal linking with the post editor, an admin bar, post formats, and a handful of other additions. Just a few months later, WordPress 3.2 is already warming up for a debut at the end of June. This version brings plenty of enhancements to the Dashboard, a distraction-free writer, and ships with a new default “Twenty Eleven” theme. A New Dashboard Long time users may remember the several major Dashboard … [Read more...]

Social media is everybody’s business

May 31, 2011
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One of the questions that keeps coming up around social media is/ who should be responsible for it within a business? Is it a part of marketing, or PR, or customer services? As this edition of Digital Strategy makes clear, the immediate answer is “all of the above, and more”. Our search feature, highlights the power of Facebook’s tie-up with Bing and how advertisers expect Facebook users’ resulting familiarity with the Microsoft search engine will lead to them using it to search the wider web. Social media is having a … [Read more...]

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