Adobe will launch a suite of multichannel marketing tools today that sit on the Adobe Digital Enterprise Platform. The move is the first step toward tying back-end business technology and content management to social signals. It allows marketers to tap data across an entire company to launch and monitor campaigns. Multichannel marketers can deploy the suite as a stand-alone system or integrate each of the five modules with their company's back-end enterprise resource planning, merchandise, customer relationship management database, … [Read more...]