Social media to become crucial component to small business marketing

June 2, 2011
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Seeing the success of big-name brands on social media platforms such as Facebook and Twitter, small businesses are increasing expenditures on the channel. According to a recent report from Access Markets International, an intelligence agency from New York, small business marketing budgets are on the rise and for many, social media will be the highlight of their campaigns. Whereas general marketing expenditures will rise only 4 percent, social media spend is expected to grow by 35 percent among small businesses. "In 2010, we saw a … [Read more...]

Search Engines Love Blogs; 3 Benefits

May 31, 2011
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Search engines love blogs. They provide original, updated content that contribute to highly ranked sites. But how do merchants optimize blogs for search engines and how do they incorporate the blogs into their ecommerce sites? I'll discuss optimizing blogs for search engine performance in this article. Optimizing a Blog for Search Engines A blog presents a unique search-engine-optimization opportunity for ecommerce merchants in that it's already — out of the box — search engine friendly. Merchants can leverage that fact and further … [Read more...]

In the long run Facebook will be bigger than Google, says Dyson

May 31, 2011
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Interesting comments over on SAI from the Silicon Valley investor and writer, Esther Dyson, who says that it is Facebook that will win out over Google in the long run. Larry Page might have something to say about that. Dyson said that Facebook would end up being bigger than Google because it’s in the “people” business and Google is not. With Facebook chasing that one billion user target and plans for China you can see that happening. That is perfectly correct, of course, Google is in the search business, but that is something … [Read more...]

Speed Up Your WordPress Site With Google’s New Page Speed API

May 31, 2011
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Google’s Page Speed testing tool, which recently went from a browser add-on to a web-based tool, now sports a new API. The Page Speed Online API allows outside applications to send URLs to Page Speed and get back a list of things the site developer can do to speed up the page in question. If you’d like to try it, head over to the new documentation page and request an API key. Sample apps include using the Page Speed Online API to display suggestions for speeding up sites or even combining the API with the Google Charts API to show a … [Read more...]