Taking Hotels to the Next Level With Location Based Social Media

June 15, 2011
foursquare-mobile

NB: This is a guest article by Loren Gray of the Hospitality Sales and Marketing Association International (HSMAI) digital marketing board and director of ecommerce at Ocean Properties. As social media and smartphones continue to dominate the landscape and people become more addicted to “checking in” and updating their status, the hospitality industry must continue to leverage these tools. Audiences are spending greater portions of time on these platforms throughout the day, making it imperative that we look for ways to develop … [Read more...]

Connecting the Connections: Social Networking for Small Businesses

June 3, 2011
small_business-3

So you run a small business and are trying to figure the value of social networking. Everyone keeps talking about it, and it’s great to keep in contact with friends the kids, but does it make sense for my business? Well the answer is yes and no. Unlike other marketing and sales activities you easily track results; increase your reach, and most importantly reduce your cost of sales. Social networking can be market visibility that keeps giving back. Imagine you run an ad once in the local paper and parish magazine for your service or … [Read more...]

15th annual WebAwards, the Premier Internet Award Competition, Deadline for Entry Extended

June 2, 2011
WEB MARKETING ASSOCIATION WEBAWARD CALL FOR ENTRIES

WEST SIMSBURY, Conn., June 1, 2011 /PRNewswire/ -- The Web Marketing Association has announced that the deadline for entering its 15th annual WebAward Competition has been extended until June 17, 2011 to allow final entries to be submitted and existing entries to be edited if needed. (Logo:  http://photos.prnewswire.com/prnh/20110322/NY68948LOGO) The WebAwards are the premier internet award competition that judges website development against an ever increasing Internet standard of excellence and against peer sites within an … [Read more...]

How to succeed in B2B marketing in 2011

May 31, 2011
online_business_networking

Regardless of your religious background or orientation, I feel strongly that the end of one year and the start of another should always come with a sense of hope and optimism for things to come. It’s a time to take stock and move forward with a belief that things will be better in the year ahead, and that we can learn from what’s gone before; be better, happier people who are eager to embrace everything that life throws at us. However, in the context of economic turmoil of the last few years, I must confess that I found being … [Read more...]