One of the questions that keeps coming up around social media is/ who should be responsible for it within a business? Is it a part of marketing, or PR, or customer services? As this edition of Digital Strategy makes clear, the immediate answer is “all of the above, and more”. Our search feature, highlights the power of Facebook’s tie-up with Bing and how advertisers expect Facebook users’ resulting familiarity with the Microsoft search engine will lead to them using it to search the wider web. Social media is having a … [Read more...]

There’s no point jumping on the social media band-wagon without understanding what social media can do for your business and how it can add tangible value. Niklas de Besche, Executive Director of Meltwater Buzz, part of Meltwater Group discusses cutting through the hype to make social media work for you. Let’s not get caught up with buzzwords. This is simple. If your clients are important to you then social media is important to you. Because those are your clients speaking to you, direct. The channels now available to us, via … [Read more...]